"We believe he has the right approach for a rough moment in San Diego when there is a serious housing shortage, rents are ridiculously high and too many people are homeless. Moore said this fraught moment requires 'aggressiveness and seriousness and a break from the way we’ve traditionally done things in the city.' We couldn’t agree more." 
-San Diego Union Tribune Editorial Board, Endorsing Will Moore for District 1

Over the next decade, San Diego will need bold leadership that is unafraid to move beyond the tired issues of the past two decades and face down the crises and opportunities that lay before us.  I'm running to reform our city government so that it responds to the people, not the lobbyists and special interests.  That's why I've proposed a slate of ethics reforms to close loopholes that let lobbyists hide who they are and who is paying them.  Read more here.

Hidden beneath the wonderful weather and cultural richness that makes us America’s Finest City, there are systemic problems that threaten the economic freedom and quality of life in our communities.

Our newly graduated young adults can’t afford to pay rent here. The sidewalks and canyons of our neighborhoods have become homeless camps. Coastal flooding is eating away roads, bridges, and rail lines that we depend on to commute. Before the COVID Pandemic, our region was supposedly at full employment - but even then stagnated wages and salaries kept too many of our neighbors struggling from paycheck to paycheck. Now it's even worse.  The combination of these factors, if left unaddressed, will cripple our region and our world.

Worst of all: Our city leadership has put off addressing these problems for years — focusing on special interests and pet projects — when they should be leading the way into the future.

Our community deserves an honest and bold leader who is willing to tackle the big problems head on and knows that we don’t have time to waste.

I am running for City Council because today’s decisions become tomorrow’s successes. We can’t settle for empty promises and shallow vision — we must stand up and meet the moment. Join me. It’s time for San Diego to demand more.


We need to close loopholes and reform our ethics rules and special interest lobbyists and their other hired guns can't hide while they try to influence public decisions. 


Our housing production has not kept up with our local birth rate in over 20 years. Make San Diego a place our kids can live by encouraging housing options near transit and job centers, cutting wasteful red tape, encouraging reforms to well meaning programs that haven't worked and are being abused.  


Get people off the street and into permanent housing where they can get the services they need to regain independence. It is true that many of our homeless neighbors have severe mental health problems and addictions, but studies show between half and two thirds are unsheltered simply due to economic hardship. Invest in early intervention to prevent the chronic homelessness that burdens our emergency rooms and first responders.


We’re not on track to meet the goals of our Climate Action Plan, and we can't wait for the Federal Government to help. The City Council must reduce our carbon emissions, encourage renewable energy, enhance our transit options, and plan for the effects of climate change.


Fix our neglected roads and provide smart, effective options to get San Diegans where we want to go, when we want to get there.


San Diego is the safest large city in America, and crime is at a 40 year low.  Keep on track by improving community relationships and ensuring department staffing needs are met.

The Campaign In The News

Q&A With Will Moore - San Diego Union Tribune

Housing becomes a key issue in battle for San Diego City Council District 1- San Diego Union Tribune

District 1 City Council candidates differ on short-term rentals and UCSD development at La Jolla forum - La Jolla Light

Carmel Valley Democratic Club Endorses Will Moore for City Council Seat - Carmel Valley News

Carmel Valley Attorney Will Moore Announces Run for City Council - The Triton

Small-Business Attorney Announces Run for City Council District 1 - Times of San Diego

Meet the Candidates: Will Moore Hopes to Help San Diego ‘Grow Up’ in City Council Run - La Jolla Light

Carmel Valley Small Business Attorney Announces San Diego City Council Run - San Diego Union Tribune