Meet Will Moore


Will Moore is a small business attorney and community leader who has dedicated his life to the advancement of entrepreneurs, charitable causes, and working families.

He was raised by his mother and grandmother in an economically devastated neighborhood in Macon, Georgia. More than half of his freshman classmates in high school would drop out before graduation.

But Will got a scholarship to a good public university, Georgia Tech, enabling him to be the first in his family to graduate from college. Education and hard work were his tickets out of poverty.

Realizing how fortunate he'd been, Will has dedicated his life to helping others have opportunity. After college, Will joined the Peace Corps and was deployed to Tambacounda, Senegal.  There, he taught small business techniques to entrepreneurs, and he learned how similar people are all over the world, no matter their circumstances.  

After returning at the end of his tour, Will enrolled at Columbia Law. He felt fortunate to be in a place few people from his neighborhood ever get to attend. He was happy to get student loans to pay his tuition. But he is still paying some of them off nearly twenty years later.  Will knows how much of a weight those loans can be, and understands that they’re even worse for today’s graduates — delaying such basic life goals as marriage, children and homeownership.

Will’s first law job was at Legal Services. There, he helped domestic violence victims obtain restraining orders and represented clients who couldn’t afford lawyers. He saw first-hand how simple issues that we too rarely discuss — like lack of childcare and lack of transportation — helped fuel a vicious cycle that kept bright people who wanted to do better trapped in bad situations.  


Looking for a better way to help more people, Will remembered what he learned as a Peace Corps Volunteer — people’s ability to start their own business is freedom. So he opened his own The Moore Firm - Business Law. The Firm advises small and mid-sized businesses, including software companies, farms, children’s sports leagues, nonprofit organizations, restaurants, filmmakers, hair salons, artists and more. Will’s success comes from focusing on solving his clients' business problems, not just their legal problems.

Will is active in the community, serving on the board of the Rotary Club of La Jolla Golden Triangle and a founding member of Business For Good — an organization of small business owners driving policy that improves our community. Will has also served on the boards of the San Diego Leadership Alliance, The Urban League Young Professionals, and the American Constitution Society. Will has done extensive pro bono legal work for nonprofits, labor, and business organizations.

Will is a devoted father. He and his son, Jake, live in Carmel Valley.